Expo Milano 2015

Clonwerk was responsible for producing some of the content projected on the famous Tree of Life, a symbol of the Milan Expo.
A 37 meters high spectacular installation made of 150 tons of steel and wood capable of producing a show with music, water and pyro fountains, light and projection effects. An icon turned into an architectural landmark, becoming a symbol of unique experiences and memories that further connote the identity of the place and its emotional hook. With its 2.5 millions of visitors per month, the icon and its shows have been effective communication tools to attract new audience generating buzz on social media that made the Tree of Life a trending topic in 2015.